Crafting Experiences
& Building Connections.
With 5 years in Branding & UX/UI design, I've had the privilege of working with industry leaders, refining my skills in crafting user-friendly, engaging, & impactful experiences. My journey has been guided by a deep understanding of design philosophy and a passion for solving challenges through empathy and creativity. I'm excited to bring this experience to projects where I can make a real difference, that connect with people on a human level.
Education
Bachelors in Communication Design, National Institute of Design, Haryana, 2017-2021
3rd year graduate in Fine Arts.
Google certified: UX/UI design.
High School: J.K.S College of commerce
Primary School: D.A.V. Model School
Experience
Graphic Design Intern, TATA Elxsi, Pune, Mar 2021 — Aug 2021
Created a culturally-inspired catalog for Asian Paints, featuring new color palettes and layouts tailored to Rajasthan's aesthetic.
Developed branding for Chaayos office tea machine, including naming, visual identity, and pitch deck, highlighting its 14+ tea variants in 5 minutes.
Freelance Graphic Designer, Clever Space, Pune, July 2021 — Oct 2021
Created a culturally-inspired catalog for Asian Paints, featuring new color palettes and layouts tailored to Rajasthan's aesthetic.
Developed branding for Chaayos office tea machine, including naming, visual identity, and pitch deck, highlighting its 14+ tea variants in 5 minutes.
Visual Communication Designer, Because, Ahmedabad, Oct 2021 — May 2022
Created marketing collaterals, including ads, social media creatives, illustrations, and promotional materials for ed-tech clients like Wordsworth, Deeksha STEM, and Countingwell.
Designed UI for websites across ed-tech, real estate, and retail, and created personalized illustration collections to enhance brand identity.
Developed an illustration design system for Wordsworth, creating a cohesive visual language that aligned with the brand's vision and mission to enhance communication.
Led Countingwell’s marketing campaign in Dubai and India, using playful geometry in food, monuments, and everyday items to make math relatable and fun for young kids.
Design Manager, Oswaal Books, Agra, Jun 2022 — Jan 2023
Streamlined Design Workflows: Implemented efficient design workflows, reducing errors and enhancing team productivity by 30%.
Organized Design System for 300+ Books: Developed a cohesive design language for diverse publications, ensuring recognizability and accessibility.
Enhanced Brand Identity: Strengthened Oswaal Books' market presence through distinctive red and blue branding, integrating unique typography and visuals.
Innovative Graphic Style: Pioneered the use of 3D morphisms and isometric illustrations, creating engaging and concise cover designs for quick customer recognition.
Senior Visual Designer, Because, Feb 2023 — Present
Brand Evolution for Because: Rejoined as Senior Visual Designer to spearhead brand expansion, doubling capacity and introducing innovative solutions in the CMO space.
Built Scalable Design Systems: Developed comprehensive design systems and brand guidelines, enhancing scalability and positioning the agency as a forward-thinking design leader.
Attracted Top Talent through Internal Branding: Crafted a dynamic internal brand culture, attracting fresh professionals with a flexible, innovative environment.
Pioneered Future Marketing & Design Partnerships: Spearheading collaborations to elevate Indian brands globally, integrating advanced campaigns and rapid production methods for cutting-edge market impact.
Skills
Interests
Photography, particularly urban and nature landscapes.
Staying abreast of the latest trends in technology and design.
Reading, especially science fiction and design literature.
Illustration, nostalgic and storytelling.
